IoD Annual Convention 2012

Last week, one of my colleagues attended the IoD Annual Convention here in London. It was really helpful and she was able to gather a number of key points:

1.       From speaker Kevin Roberts, CEO Saatchi & Saatchi Worldwide: “inspire rather than inform”, specifically on the company website. Customers want to be inspired by what they see, not bored by informative text. Think about what your webpage looks like and revise to inspire customers.

2.       Again from Kevin Roberts, it’s not all about Return On Investment but Return On Involvement. Get the staff fully involved and the return will be much much greater.

3.       “Success is a decision not a gift” (BackleyBlack)

4.      Passion drives success. It’s not all about the talent you have for something, it’s the passion and the drive you have which will ultimately lead to your success (BackleyBlack – Steve Backley and Roger Black)

5.       How to make the most out of your LinkedIn Profile (from Ariel Eckstein presentation, MD of EMEA, LinkedIn. Complete your profile – importantly add a photo – it makes it more personal to those connecting with you. Only connect to those who you will actually do business with. Treat your Linkedin connections like your phone book. Would you phone the people on your LinkedIn connection?

At the moment we’re all working hard on our big event coming up soon. This is the Data Protection in the Work Place Conference.